Brand strategy for SanSwiss BlackLine

Black Line, the new collection of SanSwiss shower enclosures with elem ents in subtle tones of matt black. It is a perfect combination of minimalist aesthetic form with full-range functionality.

Black is the colour of inspiration. MYSTERIOUS, ELEGANT AND SENSUAL. Gently bound in lines, shapes and proportions create well-tuned  compositions, harmoniously synchronising with every class of interior.  It is a trendy classic and extravagance of modern design.

Our task was to design the brand strategy and visual communication that perfectly present new products’ character.

See the project case study here.